Onefiltron is a new air filter subscription service that offers customers a convenient and hassle-free way to keep their indoor air clean and healthy. The company needed a strong brand identity to differentiate itself from competitors and communicate its unique value proposition.
Brand Strategy & Identity Development
Based on our research and findings, we developed a brand strategy that centered around Onefiltron's commitment to providing customers with the best air filtration solutions possible. This meant offering top-quality air filters, providing expert advice and recommendations, and delivering these products directly to customers' doors on a schedule that was convenient for them.
The visual identity system was designed to reflect Onefiltron's commitment to quality and expertise. The logo features a simple, stylized "O" that symbolizes the company's focus on one essential element - clean air. The color palette of blues and greens evoke a sense of cleanliness and health, while the modern sans-serif typeface conveys a sense of trustworthiness and professionalism.
The new brand identity was successfully rolled out across all of Onefiltron's touchpoints, including its website, marketing materials, and customer communications. The project goals were creating a unique and memorable brand that communicates the company's focus on air filtration, developing a visual identity system that is modern, clean, and professional and establishing a brand voice that is friendly, knowledgeable, and trustworthy.